Our company specializes in Search Engine Marketing activities, with specific onsite and offsite activities to position our clients’ website on Google first pages for the most valuable and potential keywords for their target market.
The main activities carried out are:
– Technical analysis of the website: monitoring the code of the site to be optimized, detecting and correcting the errors present and structuring it in the most favorable way for positioning on search engines.
– Keywords analysis and content optimization: we search for the keywords of greatest value for our customers’ business, monitoring them over time on the SERP (search engine results page), analyzing the strategies of competitors and providing assistance on the refinement of text from a SEO perspective.
– ONSITE SEO activities: configuration of the internal tools of the website to improve positioning. Through the correct use of meta tags, contents, anchor text, title tags, links, sitemaps, robots file, etc., it is possible to facilitate the way in which search engine spiders crawl and index the website, rewarding it.
– SEM OFFSITE activities: analysis of the popularity of the online site, management of link building campaigns, advice on online identity management, creation of online advertising strategies and on social channels, budget management and goal setting, constant monitoring of results.
– Analysis and reporting activities: definiton of KPIs, configuration, monitoring and reporting of results on Google Analytics and all most common analysis tools of the main social channels (Facebook Insights, Instagram Insights, Twitter Analytics, etc.)